I break down eight key trends from this year, covering the evolution of the definition of a creator, the integration of AI across social media, tightened regulations for influencer marketing, and much more. I also dive into three of my predictions and big bets for 2024, including which social media platform will play a bigger role in influencer marketing.

LinkedIn has started rolling out updates for Newsletters.

LinkedIn added an option for Premium users to showcase content from their profile in the Featured section.

As the new year approaches, the pressure is on to perfect those 2024 strategies—for yourself, your clients, and the brands you're championing. The key to success? Staying one step ahead of the trends that will shape the months to come.

A few months ago, LinkedIn announced that it would be discontinuing certain features, including Carousels, Profile Videos, and Clickable Links.

LinkedIn's value proposition to B2B marketers, thought leaders and industry analysts is clear. Many native LinkedIn creators are building audiences, driving sales, and developing their voices as leaders in their respective industries.

LinkedIn unveiled updates to its Collaborative Artlces.

LinkedIn has added the ability for creators to export single post analytics for various types of content, such as short-form posts, images, videos, events, polls, and articles.

LinkedIn has quietly made a few updates across the platform over the last several weeks, including some new features and tools.

LinkedIn has introduced a new feature, Brand Partnerships Search, which allows users to search for posts by LinkedIn creators who have been tagged with the Brand Partnership Label.

LinkedIn has rolled out a Brand Partnership label.

LinkedIn announced updates for Newsletters.