As 2024 comes to a close, I’m reflecting on 10 key trends in social media, influencer marketing, and the creator economy (in no particular order) that have shaped the year and what they mean going forward.

LinkedIn rolled out an updated video experience. On mobile, video posts are now being displayed much larger—almost full-screen.

LinkedIn is starting to test a new Boosting feature with a small group of users.

LinkedIn has made some slight changes to the video player in its dedicated Video tab.

LinkedIn is retiring its native social audio feature, Audio Events, and integrating it into LinkedIn Live. Starting December 2nd, users will no longer be able to create standalone Audio Events.

LinkedIn has added a "Breaking News" label to stories in LinkedIn News, the section of the app that highlights top stories.

LinkedIn added a more prominent Follow button on videos displayed in its immersive, video feed.

During Microsoft’s latest earnings call, it revealed that weekly immersive video views have increased 6x quarter-over-quarter, and total video viewership on LinkedIn is up 36% year-over-year.

LinkedIn has supported native video since 2017, but this year, it has introduced several new features that highlight its commitment to video content:

LinkedIn is expanding its Thought Leader Ads to include Live Events.

LinkedIn is set to experiment with a news banner at the top of users’ feeds, designed to spotlight new and developing stories relevant to the professional world.

LinkedIn is retiring its Community Top Voice badges—gold badges awarded to users who frequently contributed to Collaborative Articles.