LinkedIn Rolls Out Newsletter-Specific Analytics and Draft Templates for Newsletters

LinkedIn / Newsletter Page Analytics

LinkedIn has started rolling out updates for Newsletters. Through a new Newsletter Analytics Page, creators can access newsletter-specific analytics, including trends for Article Views and New Subscribers based on date ranges. They will also be able to view the demographics of their subscribers (e.g., Job Title, Company, Locations, etc.). Additionally, they can see a breakdown of their new subscribers, with a button next to them to follow, connect, or message.

LinkedIn / Newsletter Page Analytics

LinkedIn is also adding the ability to duplicate a previous draft to use as a template and update it with new content.

Why It Matters: These updates respond to some of my previous feedback, and introduce much-needed improvements to LinkedIn Newsletters, which feature an impressive 500 million members subscribing to over 146,000 newsletters.

Access to new analytics will provide creators with more insight into how their newsletters are being consumed, by whom, and their growth over time. This additional data will also assist creators with brand partnerships by enabling them to share stronger insights into their audience, which may differ from those consuming their short-form posts. For brands, this can help inform the content format they choose when partnering with creators on LinkedIn, based on what aligns most with their target audience.

The addition of draft duplicates streamlines the newsletter creation process for creators, reducing the time needed to format and allowing more focus on the content itself.