Instagram recently rolled out more updates for Direct Messages.

Threads revealed new link-sharing features. Creators can now add up to five links to their bio, each with a custom title, similar to Instagram. Soon, Threads will begin testing link insights that show how often links in profiles and posts are tapped.

Meta unveiled several updates to its creator-brand advertising solutions.

Facebook launched a Facebook for Creators Instagram account.

Instagram partnered with The Weeknd to showcase its new unlockable Reels feature. The singer shared a Reel from his upcoming movie, Hurry Up Tomorrow, that can only be accessed with a code.

Meta is testing advanced original content protection for Meta Verified subscribers.

Meta launched a standalone app for Meta AI.

Instagram may be testing a new “Unlock” feature for content. The Instagram account @design currently has a Reel labeled “Unlock this reel from design,” with a hint and a field for users to enter a secret code to view the content. On the grid, the post shows a key icon to indicate it’s locked.

Instagram’s upcoming app, Edits, is expected to launch in the next few weeks, according to Adam Mosseri.

Facebook will begin testing ads in notifications this spring. Users will see these ads labeled as “sponsored” alongside their regular notifications based on their past engagement with ads and content.

Reddit’s added a new Import feature that allows advertisers to transfer campaigns directly from Meta Ads Manager.