Meta unveiled several updates to its creator-brand advertising solutions.

Facebook launched a Facebook for Creators Instagram account.

Facebook announced new measures to reduce spammy content.

Meta is testing advanced original content protection for Meta Verified subscribers.

Facebook will begin testing ads in notifications this spring. Users will see these ads labeled as “sponsored” alongside their regular notifications based on their past engagement with ads and content.

Facebook is giving creators a new way to make money—this time through public Stories. Creators in the Facebook Content Monetization program can now earn from Stories, just like they do with videos, Reels, and posts.

Meta may be launching a standalone app for Meta AI, expected in the second quarter, with a paid subscription option.

Facebook has updated its storage policy for Live Videos.

While speculation continues, one thing is clear: Meta isn’t waiting around. It’s seizing the opportunity to court TikTok creators.

Meta is improving profiles and Pages on Facebook.

As 2024 comes to a close, I’m reflecting on 10 key trends in social media, influencer marketing, and the creator economy (in no particular order) that have shaped the year and what they mean going forward.

The Instagram for Business website is being phased out, as noted in a notification on the site.