Meta has unveiled updates for its Partnership Ads, a format allowing brands to turn creator content into ads across Instagram and Facebook, with the creator's permission.

Facebook revealed a number of updates during its Facebook IRL event in Austin.

Instagram launched Best Practices, an in-app education destination for creators. This hub features guides and short-form videos that educate creators on topics such as content creation, engagement, reach, monetization, and platform guidelines.

Meta held its annual developer event, Meta Connect 2024, this week, announcing several updates across AI, VR, and AR. Along with unveiling new devices like Meta Quest 3S, upgrades to Ray-Ban Meta Glasses, and the advanced (though not yet ready for consumers) augmented reality glasses, Orion, the company also shared updates that will be relevant to creators of all sizes, primarily around Meta AI.

Facebook has introduced a new training policy for first-time violators of its Community Standards. Creators who breach these standards for the first time will receive a notification to complete in-app educational training about the specific policy they violated.

Meta updated its AI label to ‘AI Info’ from ‘Made With AI’ following feedback and frustration from creators. This change addresses concerns, especially among photographers, who found their posts labeled 'Made With AI' when using basic editing tools, due to Meta’s adoption of industry standards like C2PA to identify AI usage.

Since February 2024, creators and businesses using the Facebook and Instagram apps to boost their posts have been subject to an additional 30% Apple service fee due to updated App Store Guidelines, now expanded globally.

Meta has rolled out its AI assistant, Meta AI, across Instagram, Facebook, WhatsApp, Messenger, and its own dedicated website.

In the coming months, Meta plans to automatically label AI-generated content uploaded to Facebook, Instagram, and Threads.

Facebook added a 'Connect your reel to a video' option for Reels.

Meta has launched Creator Management Tools, a set of tools for agencies to manage their creator talent.