I break down eight key trends from this year, covering the evolution of the definition of a creator, the integration of AI across social media, tightened regulations for influencer marketing, and much more. I also dive into three of my predictions and big bets for 2024, including which social media platform will play a bigger role in influencer marketing.

LinkedIn's value proposition to B2B marketers, thought leaders and industry analysts is clear. Many native LinkedIn creators are building audiences, driving sales, and developing their voices as leaders in their respective industries.