Instagram has added a Watch Next frame to its Stories feature.

Threads is rolling out an ‘Use Media’ feature, allowing users to easily reshare photos and videos on the platform while giving proper credit to the original creator.

As 2024 comes to a close, I’m reflecting on 10 key trends in social media, influencer marketing, and the creator economy (in no particular order) that have shaped the year and what they mean going forward.

Instagram has added a new feature that provides users with context and insights into why certain Reels stand out.

Instagram has added a Music Spotlight feature.

Threads is testing collections of profiles focused on popular topics and communities, such as basketball, style and fashion, food, books, pop culture, and more, curated by a few users in the US

nstagram has started rolling out the ability to schedule Direct Messages (DMs).

After months of testing, Instagram has officially launched Trial Reels, a new feature for creators.

Instagram has added new ways for creators to interact with fans through Broadcast Channels. Updates include:

Threads is rolling out an updated design for both iOS and Android. The update keeps the different feeds — For You, Following, and any custom feeds — visible on the home screen, making it easy for users to swipe between them.

The Instagram for Business website is being phased out, as noted in a notification on the site.

Instagram has started testing a new iteration of its Suggested Reels feature that appears between posts in the feed. Instead of the typical carousel of recommended Reels, it now displays them in a 2x2 grid format.