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TikTok, Instagram, YouTube, Facebook Lindsey Gamble TikTok, Instagram, YouTube, Facebook Lindsey Gamble

When Viral Tracks Become Legal Traps for Brands: Why It’s Time to Rethink Music Use on Social Media

Music has become synonymous with the social media experience. It drives trends, fuels engagement, and adds personality to short-form video content, which makes up the bulk of today’s feeds. Whether you are scrolling TikTok, Instagram Reels, or YouTube Shorts, chances are the video you are watching is paired with a song. In fact, 85% of videos on TikTok, 84% of videos on YouTube, 58% on Instagram, and 49% on Facebook contain at least 10 seconds of music.

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Google, YouTube, Instagram Lindsey Gamble Google, YouTube, Instagram Lindsey Gamble

Google Adds More Creator Content and the Ability to Follow Creators in Discover

Google is updating the Discover feed in its Search app. In the coming weeks, users will see more creator-driven content, including Instagram posts, X posts, YouTube Shorts, as well as traditional articles and stories. Google says more platforms will be added, with my predictions being TikTok, LinkedIn, and Substack content as next.

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Instagram, Meta, Facebook, TikTok, New Features & Tools Lindsey Gamble Instagram, Meta, Facebook, TikTok, New Features & Tools Lindsey Gamble

Instagram Launches New School Experience to Help College Students Connect on Campus

Instagram announced a new school experience for US college students. After verifying their student email through UNiDAYS, students can add a school banner to their profile and access a directory of confirmed classmates, organized by graduation year.

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