Instagram partnered with The Weeknd to showcase its new unlockable Reels feature. The singer shared a Reel from his upcoming movie, Hurry Up Tomorrow, that can only be accessed with a code.

Instagram is rolling out a referral program where select users can earn $100 for each eligible new user who signs up through Instagram links they share.

Threads is now nudging users to share their posts on Instagram.

Meta is testing advanced original content protection for Meta Verified subscribers.

Instagram is rolling out its “Share Only to Profile” option to more users.

After months of teasers and sneak peeks, Instagram has officially launched Edits, a standalone video editing app.

After teasing it at the start of the year and dropping a few sneak peeks along the way, Instagram’s video editing app Edits has officially launched and is available to download on iOS and Android.

Instagram is now showing view counts for both posts and Reels on the grid to more users.

Instagram is testing new Reels filters: “Latest” and “Most Viewed.”

Instagram may be testing a new “Unlock” feature for content. The Instagram account @design currently has a Reel labeled “Unlock this reel from design,” with a hint and a field for users to enter a secret code to view the content. On the grid, the post shows a key icon to indicate it’s locked.

Instagram’s upcoming app, Edits, is expected to launch in the next few weeks, according to Adam Mosseri.