Blog
Instagram Hits 3 Billion Users and Bets on DMs, Reels & Recommendations — A Guide for Creators and Brands
Instagram has crossed 3 billion monthly active users, joining Facebook and WhatsApp at this major milestone. For all the talk about it “dying,” the platform remains deeply embedded in culture and continues to grow.
Instagram’s Edits to Launch Shareable Insights Feature for Creators
Instagram will soon launch a new Shareable Insights feature for its video editing app, Edits.
Meta Unveils New AI-Powered Smart Glasses With A Display
At Meta Connect, Meta announced several new smart glasses and metaverse technologies. Along with a second generation of its flagship Ray-Ban Meta smart glasses and the Oakley Meta Vanguard designed for athletes, it revealed the Meta Ray-Ban Display, a new category of smart glasses featuring an in-lens display.
Google Adds More Creator Content and the Ability to Follow Creators in Discover
Google is updating the Discover feed in its Search app. In the coming weeks, users will see more creator-driven content, including Instagram posts, X posts, YouTube Shorts, as well as traditional articles and stories. Google says more platforms will be added, with my predictions being TikTok, LinkedIn, and Substack content as next.
Driving Results With a Data-Driven Approach to Creator Marketing
The creator marketing industry is set to hit $500 billion by 2027, according to Goldman Sachs. The sheer amount of money flowing into the space reflects the impact creators are having on businesses today and their growing influence on purchase decisions across every demographic.
After 15 Years, Instagram Finally Launches an iPad App
Instagram has officially launched a native iPad app, which has long an afterthought for the platform.
Instagram’s Send A Preview Feature Has Been Spotted Againn
Instagram's Send a Preview feature has been spotted again. It allows creators to share a preview of a Reel with friends before posting, which also generates a draft of the Reel. Unlike a published post, previews can't be commented on or reshared.
Instagram Adds Reel Linking to Support Multi-Part and Serialized Content
Instagram launched a new feature that gives creators and brands the ability to link multiple Reels
Meta Expands AI Tool That Dubs Reels in Creators' Own Voices for Global Reach
Meta expanded access to Meta AI translations, giving creators the ability to automatically dub and lip-sync their Facebook and Instagram Reels in another language using their own voice and tone.
Instagram Launches New Insights, Reposts, Maps & Friends Tab
Instagram had a busy week, announcing multiple product updates ranging from new insights to new ways for users to share and discover content.
Instagram Shares Guide for Engaging Different Communities
Instagram shared a slightly different version of its guide for using content formats based on what communities creators are trying to reach.