Instagram is testing an updated profile experience that moves Story Highlights to the main profile grid, starting today (November 19th). Highlights will also have their own dedicated tab, similar to Reels. Users can edit their Highlights, choose where they appear, and remove them from the main profile grid if desired.

Threads expanded the rollout of Custom Feeds, allowing users to create custom feeds of topics and people they want to follow.

Instagram is testing a new feature that allows users to reset the content recommendations they see across Explore, Reels, and Feed.

Instagram has added a "Deactivated Accounts" category to users' following lists. Now, when users view their followers, they can tap this new option to see accounts that follow them but have been deactivated.

Instagram is removing the ability to follow hashtag

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In a recent video, Instagram head Adam Mosseri confirmed that Instagram doesn’t downrank sponsored content—posts tagged with the Paid Partnership label.

Instagram has started showing recent Story Highlights within Stories.

Instagram announced updates for boosted posts.

Out of the Instagram Reels recommended to users in the US, 60% come from original posts, as revealed by Meta in its Q3 2024 Earnings Call.

Instagram announced improvements for direct messages.

In a recent AMA, Adam Mosseri revealed that the platform will adjust the quality of Reels, Stories, and Photos, based on performance and network conditions, such as slow Wi-Fi.