Instagram announced changes to how it labels accounts featuring AI-generated people. The platform is renaming its “AI Creator” label to “AI-generated profile” to make it clearer when a profile features an AI-generated person versus a real human creator who may simply use AI tools.

Meta has launched a new Mac desktop app for Meta AI, its AI assistant. The app includes built-in system-wide dictation and can view a shared app window to answer questions or provide feedback based on what's on screen.

Instagram is rolling out Picture-in-Picture (PiP) for Reels to more users. The platform has been testing PiP for some time, with the feature appearing as far back as August 2025 and resurfacing more recently in March.

Meta is testing a new Series feature across Instagram and Facebook that lets creators package Reels into episodic collections.

Most affiliate marketing on social media is a workaround. Link in bio. Swipe up. ManyChat automations. Meta wants to change that with new shopping and affiliate features across Facebook and Instagram.

Instagram added a highly requested feature: the ability to reorder Carousels.

Evereden, a Gen Alpha-focused skincare brand, launched Generation E, granting equity to three teenage creators: Madison Rae (14), Embreigh Courtlyn (15), and Kaili Asa (17). These creators gain ownership stakes and will participate in product testing, concept development, limited-edition launches, and community events

The new year is approaching, bringing one of my favorite rituals: reflecting on the past year and forecasting what comes next.

Based on my experience as a creator and marketer, and what I’ve observed across the industry, here are my 10 key trends for 2025.

Instagram is testing a new Early Access feature that lets creators post a Reel exclusively for their followers for the first 24 hours before it becomes public.

Instagram is rolling out a “New” label that appears on recently uploaded posts, helping users quickly identify the latest content on creator and brand profiles. The feature will become even more valuable once Instagram enables grid post reordering.

Facebook introduced Content Protection, a mobile tool that helps creators safeguard their original Reels. Creators can enroll to automatically protect new Reels and manually add older ones.