In The News

“The 2022 LinkedIn Top Voices in the Creator Economy highlights ten thought leaders covering how the latest trends are shaping the industry and how to build a career as a creator.” - LinkedIn

22 leaders shaping social media's future at companies like Discord, Spotter, and Duolingo.” - Business Insider.

23 creator-economy experts who share their insights on podcasts, newsletters, and LinkedIn.” - Business Insider.

“Each and every one of those featured on the list has shown a true passion and desire to make a difference in the partnership marketing space, and push the growing industry forward.” - Hello Partner

“The creator economy is an industry of changemakers and innovators. As we wind up the year, let’s celebrate the iconic brands, bold marketers, and brilliant creators who did groundbreaking creative work, made massive leaps forward, and pushed the boundaries of what’s possible in 2024.” - Creator Economy Live

“You likely don’t know most of them because most work in roles slightly outside the traditional definition of affiliate. They are the people building products, creating services, and constructing “bridges” that will connect formerly disparate disciplines and marketing budgets.” - Martech Record

“There are a ton of great newsletters to choose from – almost too many. So for this list, we focused on newsletters relevant to our audience of social media managers, creators, and small businesses. With the newsletters on this list, you can stay on top of all things social media and learn from amazing experts.” - Buffer

“Social media is no longer a playground. It's become an indispensable tool for brands. Here are my top 13 social media newsletters to subscribe to in 2025 to stay in the loop of industry updates and best practices by industry experts.” - The CMO Club

“There’s a very real dichotomy going on in the creator economy—brand dollars are increasingly being poured into influencer deals, while at the same time agencies centered on influencer brand partnerships are struggling. “ - AdAge

“Marketers today see a bigger divide than ever between influencers and creators.” - Digiday

“Experts and influencers weigh in on how to take a viral moment and transform it into a lucrative content-creator career.” - The Hollywood Reporter

“The creators making a name for themselves on social platforms are also taking their influence offline.” - AdWeek

“Lindsey Gamble started as a content entrepreneur to gain experience for a regular job. Now, he has both in the creator economy.” - The Tilt

“There are many glamorous aspects of becoming an influencer, but being able to earn a full-time salary is challenging. It’s a considerable amount of hard work, requires some luck, and the field has gotten competitive. And that’s why some experts suggest aspiring content creators consider freelancing. “ - Fast Company

“For its first conference on the creator economy, the Biden administration celebrated social media creators. The president lauded them as a ‘break through in how we communicate.” - The New York Times

“As the creator economy matures, it's hitting some bumps. Investors, marketers and influencers share how they're navigating VC hype, building direct-to-consumer businesses and their shifting relationship with brands.“ - Vogue Business

“TikTok is letting some creators add product links from third-party affiliate networks, including Amazon, Walmart and Target, directly to their posts through a new integration. “ - Modern Retail

“As TikTok faces mounting uncertainty due to the looming threat of a national ban in the U.S., alternative platforms are racing to capitalize on the potential exodus of creators. Companies including Meta, Substack and Fip are all dangling financial rewards, such as cash bonuses and equity, to draw talent from TikTok. “ - Modern Retail

“The FTC’s latest round of warnings to influencers about proper sponsorship disclosures could lead brands to approach creator partnerships differently, according to influencer marketers.” - AdAge

“LinkedIn is having a moment, drawing interest from bespoke agencies and creators alike. However, this transformation has been quietly unfolding over the years, established LinkedIn as a haven for content creators.” - Digiday

“Instagram's new "sends-per-reach" metric doesn't have to be daunting. Lindsey Gamble shares his top tips for creators.” - Hello Partner

“I reached out to some of my favorite LinkedIn creators for their number-one, game-changing tip on personal branding. Then I put them to the test.” - Buffer

“The market is definitely changing, where it’s more standard for creators to receive a product or service along with monetary compensation.” - Marketing Brew

“Recognized as a LinkedIn Top Voice in the Creator Economy and Business Insider’s Top Creator Economy and Influencer Marketing Experts, Lindsey boasts expertise from both sides of the industry. “ - Net Influencer