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TikTok, Instagram, YouTube, Facebook Lindsey Gamble TikTok, Instagram, YouTube, Facebook Lindsey Gamble

When Viral Tracks Become Legal Traps for Brands: Why It’s Time to Rethink Music Use on Social Media

Music has become synonymous with the social media experience. It drives trends, fuels engagement, and adds personality to short-form video content, which makes up the bulk of today’s feeds. Whether you are scrolling TikTok, Instagram Reels, or YouTube Shorts, chances are the video you are watching is paired with a song. In fact, 85% of videos on TikTok, 84% of videos on YouTube, 58% on Instagram, and 49% on Facebook contain at least 10 seconds of music.

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Instagram, Meta, Facebook, TikTok, New Features & Tools Lindsey Gamble Instagram, Meta, Facebook, TikTok, New Features & Tools Lindsey Gamble

Instagram Launches New School Experience to Help College Students Connect on Campus

Instagram announced a new school experience for US college students. After verifying their student email through UNiDAYS, students can add a school banner to their profile and access a directory of confirmed classmates, organized by graduation year.

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YouTube, TikTok, YouTube Music, Music Streaming Lindsey Gamble YouTube, TikTok, YouTube Music, Music Streaming Lindsey Gamble

TikTok Adds YouTube Music Integration to Add to Music App Feature

TikTok now supports YouTube Music with its Add to Music app feature, joining Spotify, Apple Music, and Amazon Music as save options. The feature has generated over a billion track saves since 2024, and adding YouTube Music's 125 million subscribers could significantly expand its reach.

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