TikTok launched a new way for creators to make money through TikTok Go. The invite-only program allows eligible creators to earn commission-based rewards for promoting hotels, restaurants, local experiences, and other services.

TikTok is expanding its Out of Phone Program, its out-of-home advertising solution.

TikTok is testing a feature that automatically notifies parents when their teen uploads public content, including videos, Stories, or Posts.

TikTok now supports YouTube Music with its Add to Music app feature, joining Spotify, Apple Music, and Amazon Music as save options. The feature has generated over a billion track saves since 2024, and adding YouTube Music's 125 million subscribers could significantly expand its reach.

TikTok is beta testing Songwriter Features, a set of tools designed specifically for songwriters.

TikTok reports 120% year-over-year growth in TikTok Shop sales in the U.S. According to the platform, 83% of shoppers have discovered a new product, and 70% have found a new brand through TikTok Shop.

TikTok expanded Symphony AI, its generative AI tool suite.

In 2025, creator platforms like YouTube, TikTok, and Instagram are expected to surpass traditional media, including TV networks, news companies, and radio, in ad revenue for the very first time, capturing more than half of the market.

TikTok launched Ad Assistant, an AI-powered tool that guides advertisers through campaign setup, optimization, and reporting—all within the Ads Manager platform.

TikTok unveiled the TikTok One Content Suite, a centralized hub where brands can view and filter UGC that mentions them. Brands can request creator permission to boost posts as ads.