LinkedIn Adds ‘Feature Content From Profile’ Option

LinkedIn added an option for Premium users to showcase content from their profile in the Featured section. With 'Add Content from Profile,’ users can prominently display profile content such as Experience, Licenses & Certifications, and Recommendations.

Why It Matters: While popular posts and work samples have been a primary use case for the Featured Section, the opportunity to highlight one’s work experience or recommendations they’ve received may better reflect some users' goals on LinkedIn. For example, consultants may want to showcase recommendations from past clients to demonstrate their expertise and credibility, grabbing the attention of profile visitors who could become potential clients.

This new option, combined with LinkedIn's recent rebranding of the LinkedIn for Creators account to LinkedIn Guide for Creating, indicates a conscious shift by LinkedIn to cater to a group of users who may not consider themselves creators.