X (previously known as Twitter) is launching a dedicated video app for smart TVs.

X has announced Creator Targeting, an advertising solution that enables advertisers to strategically place their ads alongside a curated list of creators.

X is set to expand its Amplify program, to include more creators, building on the success of a pilot program with MrBeast, who earned over $250,000 in ad revenue after uploading a video.

I break down eight key trends from this year, covering the evolution of the definition of a creator, the integration of AI across social media, tightened regulations for influencer marketing, and much more. I also dive into three of my predictions and big bets for 2024, including which social media platform will play a bigger role in influencer marketing.

X made a significant change to the format of links. Headlines and preview text are no longer displayed when users share links. Instead, only the header image with the domain overlaid on it is shown.

X, formerly known as Twitter, has begun rolling out a new feature for Premium X users that lets them hide their likes.

Threads has rolled out its highly requested web experience, allowing users to access the text-based platform from their desktops and laptops.

X, formerly known as Twitter, has previewed a few new features.

The next round of payments for X's ad revenue-sharing program, which compensates creators based on ad impressions in replies to their posts, will be delayed.