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YouTube Shorts Revenue Matches Long-Form Video in Several Countries
YouTube Shorts now generates the same revenue per watch hour as long-form videos in several countries, including the U.S. and even more in some.
YouTube Unveils New TV Ad Features at Brandcast 2025, Including an Interactive Shoppable Product Feed
At Brandcast 2025. YouTube’s iteration of Upfronts, the platform announced a series of new advertising features and revealed it will be the exclusive streamer for the NFL’s Friday Night game during Kickoff Weekend of the upcoming season.
YouTube Launches Voting for Collaborative Playlists
YouTube added a voting system for collaborative playlists. Signed-in users can now upvote or downvote videos to influence their order in the playlist. Voting is anonymous, and each user gets one vote per video.
YouTube Debuts Weekly Podcast Chart Highlighting Top 100 Shows Along with Updated Podcasts Homepage Featuring Editorial Content
YouTube launched a new Weekly Podcast Shows chart.
YouTube Launches New Creator-Brand Collaboration Tools, Including Insights Finder and an Improved Partnerships Hub
YouTube announced new tools for creator-brand collaborations:
YouTube Rolls Out Comment Previews on Shorts
YouTube is rolling out comment previews for Shorts.
YouTube Tests Premium Plan for Two People to Share at a Reduced Cost
YouTube is testing a YouTube Premium plan for two users.
YouTube Removes “Revert to Original” Option in Video Editor
YouTube is removing the "Revert to original" feature.
YouTube Launches New Caption Features for Shorts
YouTube has added new caption features for Shorts. Creators can now auto-generate captions directly within the Shorts editor and customize them with different text styles and colors.
Peloton Adds YouTube to Its Entertainment Lineup
YouTube has been added to Peloton Entertainment. Members with a Peloton Bike, Tread, or Row can watch YouTube videos while working out, with no subscription required.
YouTube Tests AI Overviews in Search Results to Connect Viewers with Products and Places
YouTube is experimenting with AI Overviews in search results.
YouTube Tests Blurred Thumbnails for Mature Content in Search
YouTube is testing blurred thumbnails in search results for mature content.