LinkedIn Adds A Brand Partnership Search to Discover Posts Created by Creators on Behalf of Brands
LinkedIn has added a new feature, Brand Partnerships Search, which allows users to search for posts by LinkedIn creators who have been tagged with the Brand Partnership Label.
Users can search for posts using keywords and filter them by the date they were posted, with options such as "Past 24 hours," "Past Week," and "Past Month." Brand Partnership Search is a component of the LinkedIn Ad Library, a publicly accessible database that contains information about advertisements on LinkedIn
Why it Matters: LinkedIn has aligned itself with platforms like Meta and TikTok, allowing users to search for and view content creators' branded content. These changes were prompted by the European Union's Digital Services Act (DSA), enhancing transparency and providing valuable tools for both creators and brands.
For creators, this feature simplifies the process of identifying brands interested in collaborations on the platform. Brands, on the other hand, gain the opportunity to discover potential creators for partnerships and insights into their competitors' activities. This is especially valuable as the volume of sponsored content on LinkedIn continues to grow.
However, LinkedIn's Brand Partnership Search does have limitations compared to other platforms. Currently, LinkedIn lacks the ability to directly search for sponsored content by a specific brand or advertiser. While users can attempt to search for a brand or advertiser as a keyword, LinkedIn could improve this process by allowing creators to tag brands within the Brand Partnership Label, similar to Instagram's Paid Partnership Label.
This addition would enable LinkedIn to add a dedicated filter specifically for brands or advertisers, significantly enhancing the user experience.
