The PGA Tour is looking to attract new audiences by turning to creators for help.

YouTube made Partnership Ads available to all advertisers, allowing brands to feature creator videos in their ad campaigns.

Instagram announced updates for boosted posts.

YouTube has expanded its Paid Promotional label.

I recently attended HubSpot's INBOUND conference in Boston for the first time—a three-day event that unites business professionals to explore the latest trends in marketing, sales, and AI. I was fortunate to join through an activation with HubSpot Creators.

Katie Fang, a beauty and skincare creator with over 5 million TikTok followers and an additional half-million on Instagram, is the face of Cetaphil’s newest product line, Gentle Exfoliating.

LinkedIn recently added Unique Views as a metric for posts, articles, and video performance.

Solo Stove has announced its inaugural Brand Ambassador team, aimed at 'connecting audiences to Solo Stove's passion for fire, cooking, and unforgettable moments.'

Kohl's has launched "The Influencer Shop," a collection of creator storefronts featuring influencers such as Dani Schaffer, Gerald Fluellen, Candace Smith, and Liz Webber.

LinkedIn has introduced a new feature, Brand Partnerships Search, which allows users to search for posts by LinkedIn creators who have been tagged with the Brand Partnership Label.

Influencer marketing spending is surpassing ad revenue growth on major social media platforms, according to a new report from Insider Intelligence.

LinkedIn has rolled out a Brand Partnership label.