YouTube Expands Partnership Ads to All Brands & Tests Centralized Creator Partnerships Page in Google Ads
YouTube made Partnership Ads available to all advertisers, allowing brands to feature creator videos in their ad campaigns.
Instagram Now Allows Posts with GIFs & Stickers to Be Boosted
Instagram announced updates for boosted posts.
YouTube Makes Paid Promotion Label Available on Both Mobile and Desktop
YouTube has expanded its Paid Promotional label.
LinkedIn Adds Unique Views Metric for Posts
LinkedIn recently added Unique Views as a metric for posts, articles, and video performance.
Solo Stove Announces Inaugural Brand Ambassador Team After Viral Snoop Dogg Campaign
Solo Stove has announced its inaugural Brand Ambassador team, aimed at 'connecting audiences to Solo Stove's passion for fire, cooking, and unforgettable moments.'
Kohl’s Launches The Influencer Shop, A Collection of Creator Storefronts
Kohl's has launched "The Influencer Shop," a collection of creator storefronts featuring influencers such as Dani Schaffer, Gerald Fluellen, Candace Smith, and Liz Webber.
LinkedIn Adds A Brand Partnership Search to Discover Posts Created by Creators on Behalf of Brands
LinkedIn has introduced a new feature, Brand Partnerships Search, which allows users to search for posts by LinkedIn creators who have been tagged with the Brand Partnership Label.
Why Influencer Marketing Spending Is on the Rise
Influencer marketing spending is surpassing ad revenue growth on major social media platforms, according to a new report from Insider Intelligence.
LinkedIn Launches Brand Partnership Label to Increase Transparency
LinkedIn has rolled out a Brand Partnership label.
Illinois Becomes First State to Regulate Child Influencers
Illinois became the first state to pass regulations to protect child influencers.
UK’s Advertising Standards Authority (ASA) Is Cracking Down On Influencers Who Don’t Disclose Paid Partnerships
The Advertising Standards Authority, UK’s independent advertising regulator, recently sanctioned six Instagram influencers for failing to disclose ads on their accounts.
2022 Influencer Marketing & Creator Economy Predictions
Five predictions for what will happen in the influencer marketing and creator economy space in 2022.