LinkedIn Adds Unique Views Metric for Posts
LinkedIn recently added Unique Views as a metric for posts, articles, and video performance.
Solo Stove Announces Inaugural Brand Ambassador Team After Viral Snoop Dogg Campaign
Solo Stove has announced its inaugural Brand Ambassador team, aimed at 'connecting audiences to Solo Stove's passion for fire, cooking, and unforgettable moments.'
Kohl’s Launches The Influencer Shop, A Collection of Creator Storefronts
Kohl's has launched "The Influencer Shop," a collection of creator storefronts featuring influencers such as Dani Schaffer, Gerald Fluellen, Candace Smith, and Liz Webber.
LinkedIn Adds A Brand Partnership Search to Discover Posts Created by Creators on Behalf of Brands
LinkedIn has introduced a new feature, Brand Partnerships Search, which allows users to search for posts by LinkedIn creators who have been tagged with the Brand Partnership Label.
Why Influencer Marketing Spending Is on the Rise
Influencer marketing spending is surpassing ad revenue growth on major social media platforms, according to a new report from Insider Intelligence.
LinkedIn Launches Brand Partnership Label to Increase Transparency
LinkedIn has rolled out a Brand Partnership label.
Illinois Becomes First State to Regulate Child Influencers
Illinois became the first state to pass regulations to protect child influencers.
UK’s Advertising Standards Authority (ASA) Is Cracking Down On Influencers Who Don’t Disclose Paid Partnerships
The Advertising Standards Authority, UK’s independent advertising regulator, recently sanctioned six Instagram influencers for failing to disclose ads on their accounts.
2022 Influencer Marketing & Creator Economy Predictions
Five predictions for what will happen in the influencer marketing and creator economy space in 2022.
A New TikTok Research Study Highlights The Effectiveness of Creator-Led Content
TikTok released a new research study highlighting the effectiveness of creator-led content.
Instagram Lets Creators Collaborate On Posts & Reels Through A New ‘Collabs’ Feature
Instagram launched Collabs, a new feature that enables creators to co-author in-feed posts and Reels.
TikTok Launches 'Promote' Tool To Allow Users To Boost Their Videos By Turning Them Into Ads
TikTok rolled out a new ad tool in Promote, allowing users to turn organic videos into ads directly within the TikTok app to reach a bigger audience.