LinkedIn Announces Updates to Newsletters as Daily Readership Triples to 1.3 Million
Revamped Article Editor: All editing tools have been centralized into one location to streamline the writing process. Customization options like drafts and SEO settings are now located closer to the publishing settings, making for a smoother editing and publishing experience.
Multiple Newsletters: Creators are no longer limited to hosting just one newsletter. They can now manage up to five newsletters.
Auto-Follow Feature: When a user subscribes to a newsletter, they will automatically start following the creator. This enables the subscriber to easily stay up-to-date with the creator's other content, like feed posts.
Why it Matters: The updated editor simplifies both writing and publishing, providing a welcome upgrade from its clunky predecessor. The ability to host multiple newsletters gives creators the flexibility to cater to different audience interests, making their content more relevant to subscribers. The auto-follow feature serves as an additional tool for audience growth, targeting users who have already expressed interest in a creator's newsletters. This new feature complements a previously released function that automatically turns those who send a connection request into followers.
LinkedIn’s latest updates to its Newsletters come as the platform has seen a threefold increase in daily readership over the past year, now boasting 1.3 million daily readers.
