Instagram is focusing on creativity and connection in 2025, according to a new video by Instagram head Adam Mosseri, where he shared the platform’s priorities for the year.

Triller, once a main competitor to TikTok, has launched a new site called Save My TikToks to help creators save and transfer their TikTok content to Triller.

YouTube is testing a new Monthly Audience metric for YouTube Music.

YouTube has entered the fourth and final phase  of its longer Shorts feature rollout, allowing creators to upload Shorts up to three minutes  long directly from the main YouTube app.

After recapping 10 key trends across social media, influencer marketing, and the creator economy in 2024, I'm diving into my predictions for the future of the creator economy. These include LinkedIn introducing new native video tools, Connected TV ads becoming a key way for brands to repurpose creator content, podcasting becoming a bigger part of influencer marketing, the fediverse gaining more attention in the creator economy, and more.

Delta is partnering with YouTube to bring a new in-flight entertainment experience to its customers.

YouTube is testing a new video highlights tool in YouTube Studio on desktop.

Streaming service Peacock is entering the short-form video space, experimenting with curated vertical video playlists

Instagram has added a Watch Next frame to its Stories feature.

Bluesky is testing Trending Topics, which will highlight popular and viral topics.

Facebook is testing a new way to display affiliate links more prominently on creators' Reels, videos, photos, and text posts.

TikTok has launched a new Group Shot feature, available in chat.