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DoorDash Lindsey Gamble DoorDash Lindsey Gamble

DoorDash Rolls Out Creator Program Bringing Short-Form Videos to Highlight Local Meals and Restaurants

DoorDash is the latest company to roll out a Creator Program. As part of broader app updates—including AI features and discounts—the program lets creators earn money (the monetization model hasn’t been shared yet) by producing “eligible” short-form videos promoting local restaurants in more than 20 cities, including Atlanta, San Francisco, and Miami.

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Creator Economy Lindsey Gamble Creator Economy Lindsey Gamble

Syracuse University Launches the First Academic Center for the Creator Economy

Syracuse University announced the launch of the nation’s first academic Center for the Creator Economy, a joint initiative between the Whitman School of Management and the Newhouse School of Communications. The center is designed to prepare students for careers in digital content and entrepreneurship through courses, research, and industry partnerships.

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TikTok, Instagram, YouTube, Facebook Lindsey Gamble TikTok, Instagram, YouTube, Facebook Lindsey Gamble

When Viral Tracks Become Legal Traps for Brands: Why It’s Time to Rethink Music Use on Social Media

Music has become synonymous with the social media experience. It drives trends, fuels engagement, and adds personality to short-form video content, which makes up the bulk of today’s feeds. Whether you are scrolling TikTok, Instagram Reels, or YouTube Shorts, chances are the video you are watching is paired with a song. In fact, 85% of videos on TikTok, 84% of videos on YouTube, 58% on Instagram, and 49% on Facebook contain at least 10 seconds of music.

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Google, YouTube, Instagram Lindsey Gamble Google, YouTube, Instagram Lindsey Gamble

Google Adds More Creator Content and the Ability to Follow Creators in Discover

Google is updating the Discover feed in its Search app. In the coming weeks, users will see more creator-driven content, including Instagram posts, X posts, YouTube Shorts, as well as traditional articles and stories. Google says more platforms will be added, with my predictions being TikTok, LinkedIn, and Substack content as next.

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