The creator marketing industry is set to hit $500 billion by 2027, according to Goldman Sachs. The sheer amount of money flowing into the space reflects the impact creators are having on businesses today and their growing influence on purchase decisions across every demographic.

LinkedIn announced a new integration with CapCut, the ByteDance-owned video editing app. In a LinkedIn post, Lakshman Somasaunder, Senior Director of Product at LinkedIn: Video, Games, and Moonshots, along with Ramya Kedlaya, Senior Product Manager at LinkedIn - Video, shared the update.

Here's a framework for a phased UGC strategy that maps consumer psychology, content types, and campaign objectives to every stage of the Black Friday to New Year shopping journey.

Instagram announced a new school experience for US college students. After verifying their student email through UNiDAYS, students can add a school banner to their profile and access a directory of confirmed classmates, organized by graduation year.

Instagram's Send a Preview feature has been spotted again. It allows creators to share a preview of a Reel with friends before posting, which also generates a draft of the Reel. Unlike a published post, previews can't be commented on or reshared.

Instagram launched a new feature that gives creators and brands the ability to link multiple Reels

Meta expanded access to Meta AI translations, giving creators the ability to automatically dub and lip-sync their Facebook and Instagram Reels in another language using their own voice and tone.

YouTube added a feature for creators to tag brand partners during video uploads or when editing existing videos.

TikTok launched Campus Verification, a new feature that brings back memories of early Facebook days when you needed a college email to sign up.

The Washington Post announced Creator Network, a new unit led by former Axios Editor in Chief Sara Kehaulani Goo, who will serve as President. It's the publication's third newsroom (alongside News and Opinion) and will focus on creating personality-driven content, supporting independent creators to scale their content, and giving advertisers access to new audiences through creators.

Google is rolling out a Preferred Sources feature that will allow users in the US and India to choose the outlets, including news sites and blogs, they want to see featured most prominently in the Top Stories section of Google Search.

Dude Perfect and Regal Cinemas announced a partnership bringing Dude Perfect: The Hero Tour documentary to hundreds of theaters this fall. The film will screen across 800 locations in the US, UK, Western Europe, and Australia for a two-week run starting September 26th, featuring tour highlights plus exclusive backstage content.