Instagram launched a new feature that gives creators and brands the ability to link multiple Reels

Meta expanded access to Meta AI translations, giving creators the ability to automatically dub and lip-sync their Facebook and Instagram Reels in another language using their own voice and tone.

YouTube added a feature for creators to tag brand partners during video uploads or when editing existing videos.

TikTok launched Campus Verification, a new feature that brings back memories of early Facebook days when you needed a college email to sign up.

The Washington Post announced Creator Network, a new unit led by former Axios Editor in Chief Sara Kehaulani Goo, who will serve as President. It's the publication's third newsroom (alongside News and Opinion) and will focus on creating personality-driven content, supporting independent creators to scale their content, and giving advertisers access to new audiences through creators.

Google is rolling out a Preferred Sources feature that will allow users in the US and India to choose the outlets, including news sites and blogs, they want to see featured most prominently in the Top Stories section of Google Search.

Dude Perfect and Regal Cinemas announced a partnership bringing Dude Perfect: The Hero Tour documentary to hundreds of theaters this fall. The film will screen across 800 locations in the US, UK, Western Europe, and Australia for a two-week run starting September 26th, featuring tour highlights plus exclusive backstage content.

"I actually believe the next billion-dollar media company will be built out of human IP—an individual, an operator. It won't come from Disney or Netflix. It'll come from someone like MrBeast or Steven Bartlett."

That's the bold prediction Georgie Holt, CEO of FlightStory, shared in our recent conversation. And it's not just a theory, but it's the foundation on which she and her team are actively building a new kind of media company.

TikTok launched a new way for creators to make money through TikTok Go. The invite-only program allows eligible creators to earn commission-based rewards for promoting hotels, restaurants, local experiences, and other services.

A winning paid social strategy depends on creative volume and variation, but producing enough content to test what works can get expensive fast.

Instagram had a busy week, announcing multiple product updates ranging from new insights to new ways for users to share and discover content.

ESPN inked a deal with creator Katie Feeney as a Sports & Lifestyle Content Creator.