Blog
Instagram’s Adam Mosseri on Priorities, Algorithm Changes, Search Upgrades, & More
Instagram head Adam Mosseri joined Brock Johnson on the Build Your Tribe podcast for a 50-minute conversation covering platform priorities, algorithm changes, and what’s next. While some of the topics have been addressed in Mosseri’s AMAs, this interview offers fresh context.
Best Buy Launches the Best Buy Creator Program with Shoppable Storefronts
Best Buy announced the Best Buy Creator Program, giving creators, regardless of follower count, a way to partner with the brand and drive product discovery through Best Buy storefronts.
Vimeo Lets Creators Build Their Own ‘Netflix’ Style Streaming Services and Apps
Vimeo launched Vimeo Streaming, a new no-code solution that lets creators build their own ‘Netflix’ style streaming services and branded apps.
Instagram Appears to Be Testing an “Unlock” Feature for Gated Content
Instagram may be testing a new “Unlock” feature for content. The Instagram account @design currently has a Reel labeled “Unlock this reel from design,” with a hint and a field for users to enter a secret code to view the content. On the grid, the post shows a key icon to indicate it’s locked.
H&M to Use AI-Generated Model 'Twins' in Social Media & Marketing Campaigns — The Good & The Bad
H&M announced it will use AI-generated digital clones of about 30 models in its social media and marketing campaigns. The models will own the rights to their digital twins, receive payment when they’re used, and control how and when they’re utilized—even allowing them to work with other companies, including competitors.
Instagram’s Edits App Will Likely Have Some Paid Features
Instagram’s upcoming app, Edits, is expected to launch in the next few weeks, according to Adam Mosseri.
YouTube Unveils New Creation Tools for Shorts
YouTube has announced new creation tools for Shorts, set to arrive this spring.
Facebook Is Bringing Ads to Notifications Soon
Facebook will begin testing ads in notifications this spring. Users will see these ads labeled as “sponsored” alongside their regular notifications based on their past engagement with ads and content.
LinkedIn Is Testing a Key Video Trends Feature to Highlight Video Trends in the Video Tab & Carousels
LinkedIn is starting to test a new Key Video Trends feature with users in the U.S
YouTube to Livestream Coachella with Watch With Feature, Letting Viewers Join Their Favorite Creator
Starting April 11, YouTube will host an official livestream for Coachella, available on both the Coachella YouTube channel and a new dedicated Coachella Livestream app.
YouTube Makes the Inspiration Tab Accessible in More Places & Adds Hooks and Quick Saves Features
YouTube has expanded access to its AI-powered Inspiration tool, integrating it into more areas of YouTube Studio, including Comments and Analytics.
YouTube’s ‘Pop the Balloon’ Dating Series Is Coming to Netflix
Netflix signed a deal with Pop the Balloon, a viral YouTube dating series created by Bolia Matundu (BM) and Arlette Amuli.