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Influencer Marketing, Creator Economy Lindsey Gamble Influencer Marketing, Creator Economy Lindsey Gamble

Why Alchemy Wants to Pay Influencers Upfront for Their Brand Deals & How the $100 Million Fund Works

That’s a problem Alchemy wants to solve. The fintech company, founded by Isaac Wagschal, announced the launch of a $100 million fund designed to provide creators with upfront payments based on projected future earnings. Since January, it has already paid out millions to creators

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Influencer Marketing, Trends Lindsey Gamble Influencer Marketing, Trends Lindsey Gamble

Why Unilever’s CEO Plans to Work with ‘20 Times More Influencers’

Unilever’s new CEO, Fernando Fernandez, formerly CFO, announced plans to work with 20 times more influencers across its brand portfolio in a fireside chat. This is part of a broader effort to increase Unilever’s social media platform spending from 30% to 50% of its total advertising budget, with the goal of rapid growth and change.

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