Instagram is testing an updated profile experience that moves Story Highlights to the main profile grid, starting today (November 19th). Highlights will also have their own dedicated tab, similar to Reels. Users can edit their Highlights, choose where they appear, and remove them from the main profile grid if desired.

Facebook announced that Views will now be the primary metric for posts, following Instagram’s lead.

TikTok added a Refundable Samples option for TikTok Shop. It enables brands to offer creators the chance to purchase product samples and receive refunds based on pre-set performance criteria such as posting a certain number of videos.

YouTube made Partnership Ads available to all advertisers, allowing brands to feature creator videos in their ad campaigns.

Patreon added membership gifting and discount features. Fans can gift memberships to others, while creators can gift memberships to their fans and offer discounts.

Threads expanded the rollout of Custom Feeds, allowing users to create custom feeds of topics and people they want to follow.

LinkedIn has added a "Breaking News" label to stories in LinkedIn News, the section of the app that highlights top stories.

Instagram is testing a new feature that allows users to reset the content recommendations they see across Explore, Reels, and Feed.

VSCO is launching VSCO Sites, a new feature that allows creators with a Pro Membership to create a portfolio website by combining their existing VSCO profile, photos, Galleries, and Blogs.

Perplexity has introduced Perplexity Shopping, a new e-commerce feature currently available to U.S.-based Perplexity Pro subscribers

Amazon has updated Inspire, its shopping feed.