I break down eight key trends from this year, covering the evolution of the definition of a creator, the integration of AI across social media, tightened regulations for influencer marketing, and much more. I also dive into three of my predictions and big bets for 2024, including which social media platform will play a bigger role in influencer marketing.

Meta has unveiled over 20 AI-related updates across its family of apps— Facebook, Instagram, and WhatsApp.

Amazon has partnered with Meta and Snapchat, allowing Prime customers to link their Facebook and Instagram accounts to their Amazon account.

Instagram is making Sharing to Reels available to all developers, enabling people to share video content to Instagram Reels directly from third-party apps.

Meta has recently introduced a range of new features for Reels ads in anticipation of the holiday season.

Meta has announced that it has begun rolling out its first generative AI features for ad creatives in Ads Manager, which are expected to be available to all advertisers by next year.

Meta has expanded its Ad Library to include Branded Content.

According to the Financial Times, Meta plans to release AI-powered chatbots in September.

Facebook is updating its video features.

Meta has announced several updates for creators on Facebook to help with content creation, audience growth, and monetization.

Meta is expanding its Ads on Reels monetization program for Facebook to include more creators, including those who were part of the paused Reels Play Bonus Programs.

The Interactive Advertising Bureau (IAB) NewFronts event wrapped up yesterday.