Meta to Release AI-Powered Chatbots with Different Personas in September

Meta

According to the Financial Times, Meta plans to release AI-powered chatbots in September. These chatbots will have different personas and be able to converse with users on Facebook, Instagram, and WhatsApp in a human-like manner. Users will be able to use the chatbots to search for content and receive recommendations.

Chatbots are gradually making their way to social media. Snapchat was the first to introduce chatbots with My AI, which is being used by more than 150 million people. TikTok is testing a chatbot named Tako in the Philippines to serve users with recommended videos. More recently, LinkedIn has developed a chatbot to help users apply for jobs, learn new skills, and connect with their network.

Meta's chatbots could offer several benefits, such as connecting users with more content, answering their questions, and providing Meta with another surface to run ads. However, this could also mean that Meta would have access to even more data on its users, which could cause concern.