Meta Begins Rolling Out Generative AI Features for Ads
Meta
Meta has announced that it has begun rolling out its first generative AI features for ad creatives in Ads Manager, which are expected to be available to all advertisers by next year. The features are as follows:
Background Generation: This feature creates multiple backgrounds for an advertiser's product images, enabling them to tailor assets for different audiences.
Image Expansion: It adjusts creative assets to different aspect ratios across surfaces like Feed and Reels.
Text Variations: This feature generates multiple versions of text for ads based on the original copy to highlight different product messaging and value props for various audiences.
Why it Matters: These features offer advertisers several key advantages, such as saving time and resources, enabling more tailored ad content, and ultimately improving ad performance. For example, the Background Generation feature allows advertisers to effortlessly adapt product images to different seasons, eliminating the need for entirely new photoshoots.
However, it's worth noting that as AI-powered tools become more prevalent, they may reshape the dynamics between creators and brands, as advertisers increasingly turn to AI for scalable content generation instead of creators to produce content assets for paid media.
