Tumblr is the latest platform to try to capitalize on TikTok’s uncertainty. It announced the launch of TumblrTV for all users.

Bluesky, a competitor to X and Threads, launched custom feeds for videos.

Instagram now supports Reels up to three minutes long.

YouTube has entered the fourth and final phase  of its longer Shorts feature rollout, allowing creators to upload Shorts up to three minutes  long directly from the main YouTube app.

YouTube is testing a new video highlights tool in YouTube Studio on desktop.

Streaming service Peacock is entering the short-form video space, experimenting with curated vertical video playlists

UberEats has launched a short-form video feed. The delivery service is testing the feed with customers in New York, San Francisco, and Toronto ahead of a global rollout.

YouTube has added Members-Only Shorts, short-form videos that creators can share with paying subscribers.

Meta is expanding its Ads on Reels monetization program for Facebook to include more creators, including those who were part of the paused Reels Play Bonus Programs.

Reddit has acquired Brooklyn-based short-form video app Dubsmash, which is second only to TikTok when it comes to short-form video app installs.

Snapchat is currently testing a new music feature that enables users to add music to their videos pre or post-capture.

ESPN become the latest platform to adopt the Stories content format with the launch of ESPN Stories for the ESPN Plus app.