Snapchat Tests Simplified App Combining Stories and Spotlight Videos with a Unified Recommendation System
Snapchat is testing a simplified version of the app called Simple Snapchat.
Snapchat Adds the Ability for Creators to Share & Upload Longer Videos
Snapchat has added the ability for creators to share longer videos. Creators can now share up to three-minute videos and upload five-minute videos for Chats, Stories, and Spotlight.
Snapchat Plans to Merge Its TikTok-Like Spotlight Feature with Stories for a More Unified User Experience
During Snapchat’s Q4 2023 earnings call, CEO Evan Spiegel revealed his plans to unify the user experience by merging Spotlight, its TikTok-like feature, with Stories.
Amazon Expands Social Commerce Reach with Meta and Snapchat Partnerships
Amazon has partnered with Meta and Snapchat, allowing Prime customers to link their Facebook and Instagram accounts to their Amazon account.
Snapchat Launches Creator Collab Campaigns
Snapchat launched the Creator Collab Campaigns, offering a suite of new tools for creators and brands to collaborate:
Snapchat Launches Web Embeds for Lenses, Spotlight Videos, Stories, and Profiles
Snapchat launched web embeds for Lenses, Spotlight videos, Public Stories, and Public Profiles.
Snapchat Plans to Announce New Ways for Creator-Brand Collaborations
Snapchat is planning to announce new ways for creators and brands to collaborate.
Snapchat Announces Partnership with Microsoft to Power Sponsored Links within My AI
Snapchat has announced a new partnership with Microsoft to power Sponsored Links within My AI.
Snapchat Unveils Its Newest AI Feature: Dreams
Snapchat has announced a new feature called Dreams, which allows users to create fantastical self-images with different backgrounds.
Snapchat Incentivizes AR Creators with New Lens Creator Rewards Program
Snapchat announced the Lens Creator Rewards program to compensate Lens creators and developers who develop top-performing AR effects.