Meta Announces AI Updates Across Its Family Of Apps
Meta
Meta has unveiled over 20 AI-related updates across its family of apps— Facebook, Instagram, and WhatsApp. Some of the standout features include:
Imagine: Meta's text-to-image tool is now available as a standalone experience in the US.
Reimagine: Following a user's generation of an AI image in a group chat, others can utilize this feature by inputting a prompt to create a new version of the image.
Landscape to Portrait: Using AI, users can convert their images from landscape to portrait orientation to share on Stories.
Reels in Meta AI: Reels can be suggested as part of responses from Meta’s AI Assistant when users ask questions, such as when seeking recommendations on places to visit or looking for inspiration.
Why It Matters: Meta's commitment to AI continues as it strives to integrate AI across all user experiences. Imagine empowers users with an alternative route to generate AI-powered images using Meta's large language model (LLM), while Reimagine delivers the ability for chat participants to co-create using AI.
The option to easily convert images from landscape to portrait orientation encourages more users to share content to Stories by simplifying the process of adapting existing images to a friendly ratio for the content format.
The inclusion of Reels in Meta AI offers a glimpse into the future of AI assistants, becoming essential discovery touchpoints for creators and users in searching and finding information. This echoes a similar thought I shared when TikTok initiated testing of its AI assistant, Tako.
Expect Meta and others to bring more creator content to their AI assistant and chatbot experiences. This will eventually require creators to think about how to make their content discoverable and surface in these experiences. It will also lead to platforms providing creators with metrics related to the performance of their content in these experiences.
