Facebook Updates Its Video Experience

Meta

Facebook is updating its video features. It is bringing editing tools from Reels to Feed videos, allowing access to audio, music, and text options, along with new features like speeding up, reversing, and replacing clips from a single location. Creators can also upload HDR videos from their phones. Facebook Watch is now called the Video tab and will contain all types of videos, including Reels, long-form, and live videos. The Explore Page has been redesigned to allow users to discover videos based on relevant topics and hashtags using a combination of human curation and machine learning. Plus, Facebook users can now view and comment on Instagram Reels shared on Facebook.

Users now have a more streamlined way of discovering video content, regardless of its format. These updates also shed light on a gradual yet persistent trend of platforms simplifying their video experiences. For instance, Instagram made all video posts shared as Reels, and more recently, Pinterest consolidated Idea Pins and standard Pins into a unified format. Facebook also makes it enticing for creators to cross-post their Instagram Reels to Facebook since viewers can now interact with their Reels on Facebook.

Users now have a more streamlined way of discovering video content, regardless of its format. These updates also shed light on a gradual yet persistent trend of platforms simplifying their video experiences. For instance, Instagram made all video posts shared as Reels, and more recently, Pinterest consolidated Idea Pins and standard Pins into a unified format. Facebook also makes it enticing for creators to cross-post their Instagram Reels to Facebook since viewers can now interact with their Reels on Facebook.