Meta Announces New Updates for Creators on Facebook
Meta
Meta has announced several updates for creators on Facebook to help with content creation, audience growth, and monetization. Here are the highlights:
Inspirational Hub: A hub in the Professional Dashboard that compiles popular Reels, hashtags, topics, and music, as well as trending Templates to inspire content creation.
Reels from Long-form videos and Live: Creators can clip segments from long-form videos or Lives to publish as Reels, which drive back to the original video. The Clip to Reels feature is also receiving an update, with Facebook automatically selecting the highest quality clips from a Live and reformatting them into Reels. These features are similar to YouTube's tool to turn long-form videos into Shorts and Twitch's Clips Editor.
Professional Mode Features: A daily checklist module with tips is being added to ProMode to help creators use the different available tools. Creators with ProMode can also be recommended to other users in the feed as “Creators to Follow.” When they leave comments on public posts, a follow button will appear next to their name, allowing people to easily follow them, similar to LinkedIn’s Creator Mode.
Additional Reels Insights: New metrics on the Professional Dashboard will provide creators with a more detailed understanding of their Reels' performance, such as the levels of interaction, consumption by format and followers/non-followers, and followers gained and lost over a specific period of time.
Monetization: More creators are being invited to the Performance Bonus Program that rewards creators for creating engaging non-Reels or Stories content. Meta is also testing the ability of creators to cross-post branded Instagram Reels and Stories to Facebook, as well as the ability for creators to earn money through Ads on Reels for videos that feature licensed music from the Facebook Audio Library. As popular and trending music can boost video performance, it can help drive higher payouts for creators.
Meta's latest updates aim to encourage more creators to use Facebook. Although the features, tools, and programs that Meta has been releasing for Facebook are often better than what is available on Reels, Facebook is not a platform that the general creator population is investing in. However, these updates should entice some creators as they offer an opportunity to tap into new audiences they may not be reaching on Instagram, TikTok, and YouTube, with the added benefit of monetization.
