Meta Introduces New Features for Reels Ads Ahead of the Holiday Season
Meta
Meta has introduced a range of new features for Reels ads. Here's a breakdown of what's new:
Collection Ads: This format features a prominent video or image alongside smaller swipeable images. After its successful launch on Instagram, it's now being tested on Facebook.
Multi-Destination Reels Carousel Ads: Reels Carousel Ads now support multiple calls to action, allowing advertisers to direct viewers to multiple product pages within a single ad.
Swipe-Left Functionality: This new feature lets viewers swipe left to explore and shop the products featured in the ads.
Creative Optimizations: For ads using Advantage+, advertisers can access tools like automatic templates to adapt media to various formats and enhance color and video resolution.
Music Optimization: Advertisers can source, select, and add music to their Reels ads during the campaign creation process.
Brand Suitability: Through Zefri, Meta’s brand suitability partner, advertisers gain greater control over the type of content that appears alongside their Reels ads.
Meta
Why it Matters: These arrive ahead of the holiday shopping season and as Reels continues to gain momentum, surpassing 200 billion plays on Facebook and Instagram. For advertisers, this dynamic and rapidly growing format offers a valuable way to connect with their desired audiences and drive actions.
The new features expand the possibilities for Reels ads, introducing engaging formats like Collection Ads and Multi-Destination Reels Carousel Ads. The Swipe-Left feature enhances the potential to convert viewers into shoppers, and Creative Optimizations and Music options provide advertisers with more tools to optimize and scale their ad content.
Finally, extending Brand Suitability to Reels builds advertisers' confidence and encourages them to utilize this ad format, all while safeguarding their brand.
