Press Secretary Karoline Leavitt announced that the White House will open the Brady Press Briefing Room to new media voices, including independent journalists, podcasters, social media influencers, and content creators.

Meta has begun testing ads on Threads, allowing select brands in the US and Japan to extend their Meta ad campaigns to the platform.

After courting TikTok creators, Meta is doubling down with new Instagram Insights updates for Reels.

LinkedIn is introducing a renewal process for its Top Voices badge, awarded to “global experts, leaders, changemakers, public figures, and innovators.”

Spotify has introduced the Creator Milestone Awards to recognize top podcasters.

YouTube launched a new “Device Type” card in YouTube Studio on desktop and mobile. The card breaks down the percentage of watch time in hours across TV, Mobile, Computer, and Tablet, ordered from highest to lowest.

Decentralized platform Bluesky added a Video tab on user profiles.

While speculation continues, one thing is clear: Meta isn’t waiting around. It’s seizing the opportunity to court TikTok creators.

Tumblr is the latest platform to try to capitalize on TikTok’s uncertainty. It announced the launch of TumblrTV for all users.

Meta is improving profiles and Pages on Facebook.