Threads Begins Testing Ads Amid Rapid Product Updates
Threads / Ads
Meta has begun testing ads on Threads, allowing select brands in the US and Japan to extend their Meta ad campaigns to the platform. Initially, image-based ads will appear between posts on the homepage for a small percentage of users.
Why It Matters: Mark Zuckerberg previously suggested Meta wouldn’t monetize Threads until it hit one billion users, but its 320 million monthly active users and advertiser demand have accelerated the timeline.
While some users have voiced concerns, this could benefit creators, who play a key role in paid media strategies whether by producing ad content or enabling Partnership Ads to boost sponsored posts.
Threads / Account Tagging
More Updates: Threads is evolving fast. In the past week alone, it introduced:
With 1 million new users daily and ongoing feature rollouts, Threads is rapidly maturing. Not sure how to get started? The platform also published a new guide with tips on finding content, sharing posts, cross-posting, and customizing your feed.
