Comscore & Twitch Are Partnering To Provide Audience Data & Insights For Esports & Gaming Video Consumption
Comscore and Twitch’s new partnership will provide advertisers with measurement across the Amazon-owned livestreaming platform including gaming and esports data and insights.
Amazon Music Launches A New Artist-Dedicated Analytics App In ‘Amazon Music For Artists’
Amazon Music launches Amazon Music For Artists, a new mobile analytics app to help artists and their teams to see how their music is performing on the music streaming service.
TikTok Adds A New Reporting Feature To TikTok Creator Marketplace To Help Brands Measure The Impact Of Their Campaigns
TikTok adds a new reporting feature to TikTok Creator Marketplace, giving brands the opportunity to measure the impact of their TikTok influencer marketing campaigns.
Instagram Rolls Out New ‘Following Categories’ Features To Review Accounts That You've Interacted With The Least
Instagram recently rolled out new Following Categories features that show you what accounts appear in your feed the most and what accounts you interact with the least.
Spotify Debuts New Publishing Analytics Platform
Spotify has launched Spotify Publishing Analytics, an analytics tool built specifically for publishers.