Pinterest Introduces Pinterest Ad Labs for Testing New Creative and Ad Tools
Pinterest has launched Pinterest Ad Labs, an innovation program enabling brands to test prototypes of new creative and ad tools.
Instagram Confirms Testing of Unskippable Ads
After being spotted in the wild, Instagram confirmed it is testing unskippable ads. Users who are part of the test will see an Ad Break, which features a countdown timer and requires users to view an ad before being able to continue browsing content.
YouTube Expands Self-Certification Yellow Timestamps Feature, Offering Creators Insight into Advertiser Guideline Violations
YouTube will be rolling out its Self-Certification Timestamp feature to more creators. This feature allows creators to self-rate their videos against YouTube’s advertiser-friendly content guidelines when uploaded via desktop.
Flipboard Launches New Promoted Video Ad Format for Mobile
Flipboard has launched Promoted Video, a new video ad format optimized for mobile.
Twitter Give Advertisers Access To New Tweet Replies Ad Placement
Twitter is now allowing advertisers to use the Tweet Replies ad placement for all app install campaigns, following months of testing
Pinterest Rolls Out New 'Pinterest Trends' Tool & Announces 'Pinterest 100' Trends Report
Pinterest recently announced the rollout of a new tool called Pinterest Trends. Currently, in beta, the new tool provides a view of the top US search terms over the last past 12 months. In addition, it announced Pinterest 100, its annual report that reveals the top emerging trends to capitalize on in the upcoming year.
Pandora Will Start To Test A.I. Powered Interactive Voice Ads Later This Year
Pandora will start testing interactive voice ads next year as a result of its new partnership with San-Francisco-based, voice-enabled audio advertising platform, Instreamatic.
Instagram Brings Interactive Elements To Instagram Stories Ads
Instagram has launched a new ad type in Interactive Stories Ads. Starting with Polling Stickers, the ad type gives brands the ability to use interactive elements in Stories Ads.
Pinterest Launches New 'Promoted Carousel' Ad Format That Allows Businesses To Include Multiple Images
Pinterest rolls out a new ad format called Promoted Carousel that lets businesses include up to 5 images in their ad spots.
Instagram Is Testing A New Ad Type Called ‘Promote For Stories’
Instagram is currently testing a new ad type in Promote For Stories, which lets business account users boost their Stories easily.
Snapchat Launches 'Snapchat Storytellers,' A Pilot Program That Connects Brands With Its Top Influencers
Snapchat launches Snapchat Storytellers, a pilot program that connects brands with its influencers.