Instagram Continues Its Focus on Creators With New insights for Reels
Instagram / View Rate & Views Over Time
After courting TikTok creators, Meta is doubling down with new Instagram Insights updates for Reels. The updates include:
View Rate: Percentage of followers and non-followers who continue watching after the first three seconds.
Views Over Time: Compares a post’s total views to a creator’s average across followers and non-followers.
Actionable, Personalized Tips: Suggestions based on a post’s performance.
Instagram / Actionable, Personalized Tips
Why It Matters: These updates offer deeper performance insights and clear improvement actions. View Rate stands out since the first seconds of a Reel, especially as most are being discovered through algorithm-driven recommendation surfaces. Creators can now assess whether their hooks hold attention.
These build on other recent updates for insights, like Views becoming the primary metric across formats.
Latest Tips & Resources: Adam Mosseri continued his video ranking series, this time focusing on Stories, which he positioned as a tool to engage “your most passionate fans” with behind-the-scenes and timely content.
Instagram also shared ideal dimensions for Carousels, Reels, and Stories to help creators and brands optimize the viewing experience for their content across formats.
