Threads is rolling out an ‘Use Media’ feature, allowing users to easily reshare photos and videos on the platform while giving proper credit to the original creator.

As 2024 comes to a close, I’m reflecting on 10 key trends in social media, influencer marketing, and the creator economy (in no particular order) that have shaped the year and what they mean going forward.

LinkedIn rolled out an updated video experience. On mobile, video posts are now being displayed much larger—almost full-screen.

Instagram has added a new feature that provides users with context and insights into why certain Reels stand out.

Instagram has added a Music Spotlight feature.

The TikTok US ban has been a concern for years, but it feels more imminent now. Creators and brands are scrambling, redirecting followers to Instagram and YouTube, while also focusing on growing email lists.

Threads is testing collections of profiles focused on popular topics and communities, such as basketball, style and fashion, food, books, pop culture, and more, curated by a few users in the US

YouTube is piloting a new feature called Watch With, which allows creators to share live commentary, analysis, and real-time reactions to games and events.

nstagram has started rolling out the ability to schedule Direct Messages (DMs).

After months of testing, Instagram has officially launched Trial Reels, a new feature for creators.

LinkedIn has started to show public video views. When scrolling through the feed on mobile, posts with videos now display a small view count at the bottom left.

The PGA Tour is looking to attract new audiences by turning to creators for help.