Pinterest is rolling out "Promote a Pin," a new feature that lets anyone instantly turn organic content into a paid ad, with no advertising experience required.

Pinterest and Amazon Influencers have teamed up to allow select Pinterest creators to link their Amazon Storefronts directly to their profiles, making it easier to promote products and earn affiliate revenue.

Pinterest published a 2025 Holiday Marketing Guide featuring guidance and tips on uploading products, ad formats to experiment with, and performance optimization.

Pinterest and LTK announced a partnership. They’re teaming up on a new pilot program where content from LTK creators will be distributed to Pinterest’s 570 million monthly users as Pins.

Pinterest introduced new visual search capabilities.

Pinterest has expanded its Pinterest Inclusion Fund, now in its fifth year, with a focus on creators and small businesses that sell products or create content that aligns with the platform's inclusive features.

Pinterest introduced new labels for AI-generated and AI-modified content.

Pinterest launched a new experimental notification across Canada and the U.S. to help students stay focused during school hours.

Pinterest has quietly removed the option to add music to Pins.

Pinterest is set to begin training its AI models, known as Pinterest Canvas, using publicly available data that users save or upload to the platform.

As 2024 comes to a close, I’m reflecting on 10 key trends in social media, influencer marketing, and the creator economy (in no particular order) that have shaped the year and what they mean going forward.