Threads Tests Topic-Specific Profile Collections to Help Users Discover Accounts on Topics They're Interested In

Threads Collections of Profiles

Threads is testing collections of profiles focused on popular topics and communities, such as basketball, style and fashion, food, books, pop culture, and more, curated by a few users in the US. Users will see these suggestions when they first join Threads, as well as in the For You feed.

Why It Matters: These collections are similar to Bluesky’s Starter Packs, which provide curated lists of suggested accounts to help users find people to follow. Threads offers a comparable experience by suggesting accounts tied to specific topics and communities, making it easy for users to follow them all at once. This increases the likelihood that users will discover relevant content early on, aligning with their interests, which can help keep them engaged.