YouTube Pilots Watch With, A Feature THat Lets Creators Share Live Commentary, Analysis, & Real-Time Reactions to Games and Events

YouTube Watch With

YouTube is piloting a new feature called Watch With, which allows creators to share live commentary, analysis, and real-time reactions to games and events. YouTube says it's still in the early stages, but the feature is expected to roll out to more TV screens in the near future.

Why It Matters: Watch With taps into the growing trend of creators acting as today’s sports broadcasters. Whether they're breaking down a game, recapping highlights, or analyzing post-game interviews, audiences are increasingly turning to creators for sports content. In fact, the total time spent on sports content on YouTube has grown by 30% year-over-year, demonstrating the rise in creator-led sports consumption.

With a full rollout of Watch With, we could see this number increase even further, as audiences seek more interactive, creator-led viewing experiences. While the feature is currently focused on sports, it could also be valuable for other live events, like award shows, festivals, and political debates—events where creators often share their perspectives.