Instagram Adds Music Spotlight Feature to Highlight Reels from Artists & Fans

Lindsey Gamble / Instagram Music Spotlight

Instagram has added a Music Spotlight feature. When scrolling through the feed, users may see a section called "Music Spotlight," featuring curated Reels from artists and their fans, each with the name of the artist and song. Users can click on individual Reels to watch them or tap the Watch All button to view the entire collection in a full-screen, immersive view.

This year, Instagram has been expanding its music capabilities with features like Music on Profile, the ability to add music to carousels that include photos and videos, and an integration with Spotify for saving songs from content to playlists on Spotify.

Why It Matters: With Music Spotlight, Instagram adds another touchpoint for music discovery. Surfacing content featuring popular and trending songs helps listeners find content with music they may like. This is not only beneficial to the artists themselves, but also to the creators producing content, as Music Spotlight provides another surface for their work to be discovered.

Despite progress, Instagram still lags behind TikTok, which offers more robust music features. These include Add to Music App , a test of pre-saves, a "Share to TikTok" option on Spotify and Apple Music, and more.