Instagram Adds the Ability to Schedule Direct Messages

Lindsey Gamble / Instagram Schedule Message

Instagram has started rolling out the ability to schedule Direct Messages (DMs). Users with access can open a chat, compose a message, and then hold down the send button. This will prompt an option to choose a date and time to send the message. Once scheduled, users will see a confirmation that says "1 scheduled message" in the chat and can schedule another message.

Why It Matters: Instagram continues to improve its DM capabilities, and scheduling adds efficiency. It gives users the ability to plan their communications in advance, which can be helpful in many scenarios. For example, users can send messages at times when recipients are most likely to respond. Creators, in particular, will find this feature useful for scheduling brand outreach messages and responding to fans.