LinkedIn Tests a New Feed Design Featuring Larger, More Prominent Videos
Lindsey Gamble / New Video in Feed Design
LinkedIn is testing a new design for videos in the feed. As some users scroll, videos will appear more prominently, taking up almost the entire screen.
Additionally, the name of the video creator and their headline are overlaid at the top of the video, while the post caption appears at the bottom. Users can tap the video to watch it in full-immersive screen mode. Specifically, tapping on the caption directs users to the immersive feed as well, but in that case, a tray with the caption automatically generates. This tray can be expanded further to reveal the entire caption if it’s lengthy.
Why It Matters: Videos now appear in a more immersive format, making them stand out more clearly from other types of posts. The new design also mimics the viewing experience of videos on Instagram and TikTok, particularly with how captions are displayed.
However, this could be a drawback for LinkedIn, given its roots in text-based content. Captions often carry the most critical context for posts, and with this design, creators will need to be more strategic about their first line. This opening text will play a key role in encouraging users to tap and read more, especially when additional context around the video is needed, as is often the case.
LinkedIn hasn’t been shy about its push for video content, consistently rolling out updates to encourage users to share more of it. This latest test is compelling, as it gives video creators a higher chance to stand out in the feed, thanks to the larger and more eye-catching design.
This update follows a recent test of view counts on videos, which don’t seem to be included in this new design, at least now.
