I break down eight key trends from this year, covering the evolution of the definition of a creator, the integration of AI across social media, tightened regulations for influencer marketing, and much more. I also dive into three of my predictions and big bets for 2024, including which social media platform will play a bigger role in influencer marketing.

Twitch recently hosted TwitchCon, its annual conference for streamers. During the event, it announced several updates, including significant changes to its simulcasting policy.

Twitch started rolling out Stories.

Twitch is adding the Stories content format to its platform, following Telegram's announcement of its own Stories format.

Kick launched a new Content Preferences feature that allows viewers to disable streams for specific categories such as Pools, Hot Tubs, Bikinis, and Slots & Casino.

Kick has launched 24/7 live chat support for verified creators, which is provided by humans rather than bots.

Twitch introduced Content Classification Labels, which are specific labels that streamers can add or remove during streams to indicate when their content features mature themes.

Earlier this week, Twitch updated its Branded Content Guidelines for streamers, which limit on-screen logos to 3% of the screen size and prohibit “burned-in” display and audio ads.

WWE and Twitch have announced a multi-year partnership following WWE's lifting of its three-year ban on WWE Superstars streaming on Twitch.

Twitch has rolled out a new Clip Editor to assist creators in converting their streams into vertical videos for other social media platforms.

Twitch is currently experimenting with new sponsorship solutions for creators and brands.