WWE and Twitch Announce Multi-Year Partnership Following Lifting of Ban on Wrestlers Streaming

WWE

WWE and Twitch have announced a multi-year partnership following WWE's lifting of its three-year ban on WWE Superstars streaming on Twitch. The partnership will include an official WWE channel, channels for top talent, and a companion sidecast for Monday Night RAW. The sidecast will feature a rotating cast of hosts, appearances by WWE superstars, and unique, exclusive content, including backstage interviews. Additionally, the WWE channel will serve as an alternate live-streaming feed for all premium live event press conferences.

This partnership will allow WWE to increase its digital reach, adding to its previous partnership with TikTok. The alternate streams for events follow the examples of ESPN (ManningCast) and NFL (Amazon Prime's Thursday Night Football with Dude Perfect), which provide alternative live streams of their events led by athletes or creators as a way to reach audiences where they are, especially younger ones. For Twitch, this potentially means an increase in viewership as more WWE fans come to the platform to engage with their favorite wrestlers.