Twitch Experiments with New Sponsorship Solutions for Creators and Brands

Source: Twitch

Twitch is currently experimenting with new sponsorship solutions for creators and brands. These solutions will be tested over the next few months and include the following:

• Channel Skins: Branded graphics that are clickable and appear in-stream, on channel pages, and above Chat during sponsored streams.

• Streamer-read Ads: Readouts of branded talking points across multiple streams.

• Sponsored Gift Subs: Brands can buy and gift subscriptions in Chat to viewers at scale.

Sponsored streams are already common on Twitch, but they are typically between brands and streamers with large audiences, and Twitch doesn't have any direct involvement. With this round of experiments, Twitch hopes to play a more active role in bringing creators and brands together while helping more streamers monetize. However, some streamers have expressed concern that Twitch is trying to get involved simply to take a cut of their earnings.