Twitch Faces Backlash for Controversial Branded Content Guidelines

Twitch

Earlier this week, Twitch updated its Branded Content Guidelines for streamers, which limit on-screen logos to 3% of the screen size and prohibit “burned-in” display and audio ads. Due to the significant restrictions, there was an uproar within the Twitch community. Many streamers saw the move as Twitch trying to insert itself into the relationship between creators and brands and take a cut. It even caught the attention of MrBeast. Twitch eventually released a statement and reversed the guidelines.

This is the latest misstep by Twitch which is causing a greater divide between the platform and its creators. As other platforms like YouTube and TikTok delve further into live streaming and upstarts like Kick gain traction, streamers are beginning to explore alternatives. In the future, Twitch should consult with creators more before making significant updates that could negatively impact them. This will help limit the number of issues that the platform continues to experience.