Instagram has started encouraging users to schedule messages

Instagram is considering launching a standalone app for Reels, according to The Information.

LinkedIn is testing new tabs at the top of the feed, allowing users to toggle between the All and My Network tabs to filter content in their feed:

Twitch introduced a Sponsorship tab in the Creator Dashboard.

In a recent video, Instagram's Adam Mosseri explained how the algorithm weighs watch time, addressing a user’s question about the “sweet spot” for watch time percentage and whether longer videos are penalized.

LinkedIn is starting to show analytics for comments users leave on posts. Currently available for some users, they will see an Impression count under their comment, next to the Like and Reply buttons.

SoundCloud announced a new partnership with Ticketmaster and Universe, Ticketmaster’s self-serve event ticketing and marketing platform.

YouTube is updating mid-roll ads to make them less disruptive. Starting May 12, 2025, ads will appear at natural break points like pauses and transitions rather than in the middle of sentences or actions.

LinkedIn is notifying users about popular posts within their network by sending notifications in the Notifications tab for posts labeled Popular in your network.

Instagram is rolling out Testimonials, a new type of Partnership Ad. Initially tested last year, these are text-only endorsements by creators that appear in ads.

Amazon got rid of Inspire, its TikTok-style feed.