Twitch Introduces New Sponsorship Features to Help Streamers Monetize

Twitch / Sponsorship Tab

Twitch introduced a Sponsorship tab in the Creator Dashboard. At launch, it consists of:

• Creator Profiles: Streamers can highlight their bio, brand interests, current partnerships, audience metrics, and more, helping them express interest in brand sponsorships. The profiles will be accessible to over 70 brands and will be downloadable for creators to use off-platform.

• StreamElements Partnerships: Streamers can view performance-based sponsorship opportunities from StreamElements directly on Twitch.

Why It Matters: This marks Twitch's biggest push into brand sponsorship monetization for streamers. Creator Profiles help streamers land more partnerships, while the StreamElements integration signals Twitch's move toward a strategy similar to Instagram and TikTok, leveraging third-party influencer platforms and agencies to expand creator marketing opportunities, while building its own advertiser ecosystem.