SoundCloud Partners with Ticketmaster & Universe for Artists to List, Manage, and Promote Events on Their Profiles

SoundCloud

SoundCloud announced a new partnership with Ticketmaster and Universe, Ticketmaster’s self-serve event ticketing and marketing platform. Artists Pro artists will be able to do the following through the partnership:

• Manage events directly on their SoundCloud profile: Add new events, remove old ones, and keep fans updated in real time.

• Create and sell event tickets through SoundCloud: Set up events, sell tickets, and share shows directly from their SoundCloud profile using Universe.

• Showcase events across SoundCloud: Gain more visibility for live performances through new event promotion opportunities.

eMarketer

Why It Matters: This partnership gives SoundCloud Pro artists more control over their live event experience—from keeping fans updated on new shows to effortlessly promoting them. By integrating ticketing and event management directly into SoundCloud, artists can manage everything in one place—where fans are already streaming their music. This seamless connection makes it easier for listeners to transition from enjoying a song or album to purchasing tickets to see the artist perform live in their city.

As the largest ticket distributor in the U.S., according to eMarketer, Ticketmaster provides SoundCloud’s Pro artists with access to a massive, established platform and global reach for event ticket sales.