LinkedIn Tests 'My Network' Tab to Show Content Only from Connections and Followed People & Pages
LinkedIn is testing new tabs at the top of the feed, allowing users to toggle between the All and My Network tabs to filter content in their feed:
All (Default): Displays content from connections and other LinkedIn members.
My Network: Limits the feed to posts from connections, followed people and pages, and ads.
LinkedIn is also removing the "Sort" filter that allowed users to sort the feed by "Most Relevant" and "Most Recent" posts on desktop, aligning the desktop experience with that of the mobile app. There is the ability though to set a Preferred Feed View in Settings.
This test of the new tabs will run for five weeks, after which LinkedIn will review user feedback.
Why It Matters: The My Network tab gives users more control over their feed by isolating content from people they are connected to and from pages and people they follow, rather than relying on LinkedIn’s algorithmic recommendations, which include posts from both inside and outside their network.
Like other platforms, LinkedIn has shifted toward an interest-based graph. This test is likely in response to user demand for more content from the people they follow. LinkedIn’s approach mirrors Instagram's Following tab though, as it doesn’t allow users to set My Network as the default.
If this test rolls out widely and sees strong adoption, it could benefit creators with a significant number of connections and/or followers.
