LinkedIn Adds Analytics for Comments You Leave on Posts
Christopher Cox
LinkedIn is rolling out comment analytics for users. Now available for some, users will see an Impression count under their comments, next to the Like and Reply buttons. Impressions refer to the number of times a comment has been viewed.
Some Things to Note:
Only users can see the impression counts for their own comments (Page admins will be able to see the impression count for all comments made as a page).
Impression counts are non-unique, meaning if the same member views a comment multiple times, each view will be counted.
A user’s own views on a comment count toward the overall impression count.
These metrics are not shown as part of any dashboard.
Why It Matters:
No other platform treats comments as a legitimate way to increase visibility and growth like LinkedIn. Creators, marketers, and brands have built entire strategies around commenting on LinkedIn because of the exposure it can generate.
This includes setting daily comment goals to maintain visibility, strategically commenting on posts from high-profile users to get in front of their audiences, and even using AI tools to auto-comment.
LinkedIn has confirmed how impactful commenting can be, stating that commenting just once a week can triple profile views. Additionally, comments enjoy high visibility, with notifications in the feed and a dedicated tab on user profiles. Comments have evolved into a content format across social media, and LinkedIn is the best example.
What It Means for Creators, Brands, and LinkedIn:
With comment analytics, users can now track how much visibility their comments generate. This data helps users gauge the impact of their comments and identify where their comments are driving the most impressions—whether it's with specific creators, on certain content formats, topics, or news stories.
There are also two specific cases I think are relevant that aren’t as obvious. Creators can start sharing the number of impressions their comments get in response to a comment left on a sponsored piece of content. Additionally, when creators leave comments on their own posts—such as sharing a link they referred to or providing follow-up context—they can see how many people are viewing those comments.
These analytics could boost engagement on LinkedIn, as high impressions on comments may encourage users to keep engaging with others’ content. Plus, it could motivate those hesitant to create posts to start engaging via comments, since they can measure these metrics the same way they would for posts. This type of engagement is important for LinkedIn as it contributes to its mission to drive conversations around the business and professional world.
How LinkedIn Could Build On This:
While impressions for comments are still basic, LinkedIn could expand on this in the future. Potential updates may include demographic breakdowns for comment impressions (similar to posts), as well as integrating total impressions from comments into LinkedIn analytics. I also foresee LinkedIn eventually allowing users to share comments as videos, similar to other platforms offering short-form video sharing.
Updates You Might Have Missed:
While we wait for future updates, here are a handful of comment-related changes on LinkedIn that you might have missed:
Redesigned Comments: An updated experience that threads comments and replies for easier readability.
Copy Link to Comment: The ability to copy and share a link to a comment, directing users straight to it, with a temporary blue highlight.
Interactive Comment Experience for Newsletters: A natural next step, this update enhances user interaction with comments in newsletters by displaying them on the right side of the screen on desktop.
Where You Appeared: A breakdown of the percentage of where a user’s name/headline has appeared across comments and other resources.
Weekly Sharing Tracker: Available in Analytics & Tools, this tracks the number of comments users leave per week.
Across these updates, LinkedIn makes it easier to find and respond to comments, share interesting comments with others, track weekly comment activity, and gain insight into the relationship between comments and visibility.
