Out of the Instagram Reels recommended to users in the US, 60% come from original posts, as revealed by Meta in its Q3 2024 Earnings Call.

Instagram has been spotted testing an "Add Title" feature for Reels covers.

Instagram is developing a new filter that allows users to sort Reels by "Latest" or "Most Viewed."

Instagram had a busy week. With official product launches, new tests, and expanded experiments, it’s been a lot to keep up with. If you felt the same, you'll appreciate this post.

Instagram has introduced several new text-based creative tools. For Reels and Stories, users now have access to expanded fonts, effects, and animations, along with a simplified text tool. For Photos and Carousels, users can now add text and layer images using stickers.

During Meta's Q2 earnings call, CFO Susan Li mentioned that over 50 percent of recommendations for Reels in the US are now from original posts.

Instagram has added two new Notes features.

In a recent Q&A, Instagram head Adam Mosseri shared that the send rate (how often a Reel is shared) is more important than watch time and like/comment counts for the overall reach of a post. He says this because it aligns with Instagram’s goal to help people discover content they want to share with friends.

Instagram has introduced a new Profile display option for Reels.

Instagram is getting ready to release new editing tools for Reels, according to a new workshop it held with creators in India.

Artists can now pin up to three Instagram Reels featuring their music at the top of the audio page. T