Meta, Instagram, Instagram Reels Lindsey Gamble Meta, Instagram, Instagram Reels Lindsey Gamble

Instagram Head Says Send Rate Is More Important Than Watch Time, Likes, and Comments for Reach

In a recent Q&A, Instagram head Adam Mosseri shared that the send rate (how often a Reel is shared) is more important than watch time and like/comment counts for the overall reach of a post. He says this because it aligns with Instagram’s goal to help people discover content they want to share with friends.

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