After recapping 10 key trends across social media, influencer marketing, and the creator economy in 2024, I'm diving into my predictions for the future of the creator economy. These include LinkedIn introducing new native video tools, Connected TV ads becoming a key way for brands to repurpose creator content, podcasting becoming a bigger part of influencer marketing, the fediverse gaining more attention in the creator economy, and more.

Delta is partnering with YouTube to bring a new in-flight entertainment experience to its customers.

YouTube is testing a new video highlights tool in YouTube Studio on desktop.

Streaming service Peacock is entering the short-form video space, experimenting with curated vertical video playlists

Instagram has added a Watch Next frame to its Stories feature.

Bluesky is testing Trending Topics, which will highlight popular and viral topics.

Facebook is testing a new way to display affiliate links more prominently on creators' Reels, videos, photos, and text posts.

TikTok has launched a new Group Shot feature, available in chat.

Threads is rolling out an ‘Use Media’ feature, allowing users to easily reshare photos and videos on the platform while giving proper credit to the original creator.

As 2024 comes to a close, I’m reflecting on 10 key trends in social media, influencer marketing, and the creator economy (in no particular order) that have shaped the year and what they mean going forward.

LinkedIn rolled out an updated video experience. On mobile, video posts are now being displayed much larger—almost full-screen.

Instagram has added a new feature that provides users with context and insights into why certain Reels stand out.