Peacock Joins Netflix and Tubi In the Short-Form Video Space with Curated Vertical Video Playlists

Peacock

Streaming service Peacock is entering the short-form video space, experimenting with curated vertical video playlists. These playlists will feature short clips from its content library, including TV shows, movies, sports, and news. Users can tap on a clip to navigate directly to the show’s page and explore the full-length version.

Why It Matters: Following Netflix and Tubi, which launched short-form video experiences last year, Peacock is leveraging TikTok-style videos to drive engagement, boost discovery, and ultimately grow and retain its subscriber base.

As streamers embrace short-form content, they’re crafting experiences similar to those on social media platforms. Meanwhile, platforms like TikTok and YouTube are increasingly adopting features typical of TV and movies, further blurring the lines between social media and traditional streaming services—a trend that will likely intensify.