In a recent video, Instagram head Adam Mosseri confirmed that Instagram doesn’t downrank sponsored content—posts tagged with the Paid Partnership label.

TikTok is beta testing a Pre-Save button for its Add to Music App feature, which allows users to save music directly from TikTok to streaming services like Spotify and Apple Music.

Instagram has started showing recent Story Highlights within Stories.

Instagram is moving Story Highlights to their own dedicated tab on user profiles, according to screenshots shared by a Reddit user.

Instagram announced updates for boosted posts.

TikTok launched new integrations with Spotify and Apple Music, allowing users to share music, podcasts, and audiobooks from these streaming services directly to TikTok.

LinkedIn added a more prominent Follow button on videos displayed in its immersive, video feed.

TikTok has rolled out a new Preview feature.

YouTube launched a beta test of creator-initiated video linking for creators in the YouTube Partner Program with at least 4,000 subscribers.

During Microsoft’s latest earnings call, it revealed that weekly immersive video views have increased 6x quarter-over-quarter, and total video viewership on LinkedIn is up 36% year-over-year.

Out of the Instagram Reels recommended to users in the US, 60% come from original posts, as revealed by Meta in its Q3 2024 Earnings Call.

YouTube has expanded its Paid Promotional label.